The prerequisites for the birth in the social and psychological phenomena which have emerged at the dawn of humanity, turn out to be elementary kinds of collective life. Ancient folks have attempted to know, to know these phenomena and apply them in each day life. By way of example, in numerous kinds of the ancient religions essaystone.com/ of shamans and priests have effectively put to use the capacity of persons infected by the mass mood with the crowd, to obey the leaders inspire exposed to imitate every single other. Collective life demanded the regulation of individual behavior that German psychologists G. and M. Gibsh Vorwerg named “socio-psychological thinking”, ie the potential of man to communicate correctly with other men and women, get along effectively with their own sort.