Porsche enhances humans to break world record 48-hour distance run

Porsche world record attempt – Click above for high-res image gallery

What’s the most common Pavlovian response to the word “Posche”? Thinking of people running on treadmills, right? If you had a different though, consider that treadmills were front and center at the Goodwood Festival of Speed this past weekend, where 12 runners set a new world record for the longest distance covered in 48 hours: 539.86 miles. The previous world record of 495.76 miles was set in April 2008. This weekend’s event was organized by sports scientists at the Porsche Human Performance Centre, a name that prompted us to make sure it wasn’t April 1. This is a real thing, though, and their “careful preparation” and special Adidas shoes helped each runner complete their 45-mile shifts – at an average speed of 11.3 mph – over the weekend. We appreciate what Porsche is trying to do here, but we’ll take an electric 911 when it’s ready. Thanks.

Gallery: Human Performance Centre World Record Attempt