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Analysis of September 2009 Sales Numbers
“Top 5 global hybrid markets” based on vehicle registrations CYTD July 2009.
“Top 5 US hybrid markets” based on vehicle registrations CYTD July 2009.
The hybrid market disproportionally benefited from the Cash For Clunkers program in July and August, and therefore disproportionally fell in September. The overall vehicle market dropped by about 41 percent, and hybrids plunged by about 48 percent.
That’s when looking at the numbers compared to last month. It’s not nearly as dismal when comparing the numbers to September 2008—hybrids fell by 4 percent compared to one year ago, when the auto market was in full slide. Comparing cumulative year-to-date sales to this point last year, hybrid sales fell by 14.5 percent while conventional car sales fell by 22.5 percent. The Seasonally Adjusted Sales Rate (SAAR) in September dropped back down to 9.22 million units, from 14.09 million units in August.